SALOMON

Heritage - Alpine Sports

Founded in 1947 in Annecy, France, Salomon began as a small family workshop for ski bindings and later technical mountain and winter sports equipment, quickly establishing itself worldwide. Over decades, the brand developed into a leading provider of equipment for skiing, trail running, hiking, and outdoor clothing.

In recent years, Salomon has undergone a remarkable cultural transformation with its Heritage and "Sportstyle" lines: performance elements from the outdoor sector have been deliberately transferred into an urban context and adopted by creatives, sneaker enthusiasts, and streetwear communities as a distinct style.

The brand became particularly known for iconic silhouettes such as theSalomon XT-6orSpeedcross, which evolved from pure trail shoes into defining everyday and streetwear sneakers without abandoning their functional DNA. Collaborations and limited releases within the "Sportstyle" program contributed to this, through which Salomon combined its original technical perspective with modern, urban styling.

Today, Salomon styles are not only worn on trails but are also showcased in metropolises like London, Paris, or New York as part of everyday looks – often combined with jeans, wide trousers, or layering outfits. This has made the brand a synonym forfunctionally inspired city stylebeyond the classic outdoor context: utility elements, technical materials, and iconic silhouettes meet an urban sense of wearability and design.

In the Newseum online shop, you will find selected Salomon models that reflect this development – from heritage-influenced sneakers to functional everyday pieces that combine technical origin and contemporary streetwear aesthetics.