AMI

Clean-cut looks from Paris

Founded in Paris in 2011 by Alexandre Mattiussi, AMI stands for a relaxed, accessible interpretation of French fashion. The name "AMI" means friend - and this understanding defines the brand: clothing for real people, for everyday life in the city, between work, leisure and evening. Characteristic features include clean cuts, high-quality materials and an effortless mix of tailoring and casual wear. The central brand emblem is the "Ami de Coeur" logo, which stands for closeness, openness and a personal relationship with the brand, without being loud or intrusive. AMI combines Parisian style with modern wearability and appeals to people who value quality, attitude and understated design. In the Newseum online shop, you will find selected AMI styles for a modern city look that is elegant without being formal.